jueves, 21 de agosto de 2008

Zanoni acapara la red

Muchas veces criticamos a Leandro "Lalo" Zanoni (ejemplo acá) pero ahora sin dudas que me saco el sombrero. El periodista que supo encontrar el negocio de lo viral sacó su segundo libro llamado "El imperio digital".

La gran novedad es que se puede leer antes por internet que impreso (recién estará el 1 de septiembre). Yo ya lo bajé y lo estuve leyendo. Es cierto que no encontré nada uau!, sino más bien me pareció una recompilación de todo lo que él viene comentado en su eblog, pero sin dudas es un tipo que supo acaparar la red.

Lo dicho anteriormente se confirma con este vídeo que hizo con el aporte de muchos otros bloggers:



Le hice una nota a "Lalo" que a continuación reproduzco:


¿Porque elegiste ese nombre para el libro?
-Surgió solo, como casi todos los nombres o un título para una nota o un post. Me parece que da en la tecla sobre el presente digital que nos toca vivir. Es bien claro y gráfico. Solo con el título el posible lector ya sabe más o menos con lo que se va a encontrar.

¿Qué se van a encontrar los lectores de eblog en el libro?
El libro es un mapa completo del presente, donde todo lo interesante parece que está pasando en la Web -y por la Web-. El lector va a leer desde qué significa la llamada "web 2.0" hasta la historia de Apple y Microsoft, pasando por el boom de los MP3 y YouTube o la crisis de los diarios de papel frente a los sitios online de noticas. Está orientado para gente que no sabe mucho del tema, que no entiende cómo Google genera tantos ingresos cuando buscar es gratis y no tiene banners de publicidad. Pero también el usuario avanzado -un blogger, por ejemplo- va a encontrar buenos testimonios que le aportarán otras visiones, datos, cifras, etc.

¿Cómo crees que serán las repercusiones?
-Espero que positivas! Le puse mucho trabajo al libro porque lo hice en muy poco tiempo, fue una tarea agotadora y apasionante. Tuve que leer muchos otros libros -generalmente en inglés o viejos- y navegar por muchos sitios y blogs. Y revisar todo lo que escribí en los últimos años para actualizar esa información y usar esos testimonios. Ojalá le vaya muy bien, no sólo por mí, sino porque eso querrá decir que hay mucha gente ávida de meterse de lleno en este mundo digital tan apasionante. Si le va bien al libro, ganamos todos. Ojalá que pase eso.

¿Dada la popularidad de tu blog, que te cambio para hacer este libro y el de Diego?
-Muchos de los testimonios que fui recolectando ya me conocían por eBlog o por mi laburo como periodista de tecnología en Newsweek o en otros medios. Pero son dos mundos diferentes. Al de Diego lo empecé a escribir a los 18 años cuando yo, por supuesto, no sabía ni cómo era hacer una nota. De hecho, me costaba mucho al principio que los periodistas me atiendan para hablar sobre Diego.

¿No pensas que al ser gratis bajar tu libro, esto pierde valor y serán mucho menos las ventas y por ende menos la facturación de la editorial?
-No lo creo así y espero que no se cumpla lo que decís! Ojalá que el hecho de ser gratuito y poder bajarlo completo le aporte un valor agregado al libro y le llegue a mucha más gente que de otro modo no hubiese llegado, gente que tal vez no compra libros o no se acerca a una librería (como un chico, adolescentes o gente mayor que quiere aprender sobre el mundo de los nuevos medios). Yo soy optimista por naturaleza así que creo que va a funcionar como estrategia y espero que inaugure una nueva manera de promoción editorial.


Para bajarlo gratis entra acá

35 comentarios:

Walter Fonseca dijo...

Me lo estoy bajando.

Un saludo.

Anónimo dijo...

[u][b]Xrumer[/b][/u]

[b]Xrumer SEO Professionals

As Xrumer experts, we have been using [url=http://www.xrumer-seo.com]Xrumer[/url] for the benefit of a wish leisure things being what they are and know how to harness the colossal power of Xrumer and turn it into a Banknotes machine.

We also provender the cheapest prices on the market. Many competitors see fit order 2x or temperate 3x and a end of the time 5x what we pervade you. But we feel in providing gigantic service at a small affordable rate. The unbroken point of purchasing Xrumer blasts is because it is a cheaper variant to buying Xrumer. So we plan to abide by that mental activity in rebuke and yield you with the cheapest standing possible.

Not simply do we cause the most successfully prices but our turnaround heyday for your Xrumer posting is super fast. We will have your posting done ahead of you discern it.

We also cater you with a full log of loaded posts on contrasting forums. So that you can see over the extent of yourself the power of Xrumer and how we be struck by harnessed it to gain your site.[/b]


[b]Search Engine Optimization

Using Xrumer you can wish to distinguish thousands upon thousands of backlinks exchange for your site. Many of the forums that your Install you will be posted on get high PageRank. Having your tie-in on these sites can deep down expropriate strengthen up some crown quality back links and as a matter of fact aid your Alexa Rating and Google PageRank rating owing to the roof.

This is making your instal more and more popular. And with this increase in celebrity as familiarly as PageRank you can expect to witness your place really downright high in those Search Mechanism Results.
Conveyance

The amount of traffic that can be obtained aside harnessing the power of Xrumer is enormous. You are publishing your situation to tens of thousands of forums. With our higher packages you may even be publishing your position to HUNDREDS of THOUSANDS of forums. Imagine 1 post on a all the rage forum last will and testament inveterately enter 1000 or so views, with communicate 100 of those people visiting your site. At once assume tens of thousands of posts on popular forums all getting 1000 views each. Your see trade will function through the roof.

These are all targeted visitors that are interested or bizarre in the matter of your site. Assume how assorted sales or leads you can fulfil with this considerable loads of targeted visitors. You are truly stumbling upon a goldmine primed to be picked and profited from.

Keep in mind, Above is Money.
[/b]

TRAVERSE B RECOVER YOUR CHEAPLY DEFAME TODAY:


http://www.xrumer-seo.com

Anónimo dijo...

It isn't hard at all to start making money online in the undercover world of [URL=http://www.www.blackhatmoneymaker.com]blackhat community[/URL], You are far from alone if you have no clue about blackhat marketing. Blackhat marketing uses alternative or little-understood ways to generate an income online.

Anónimo dijo...

It isn't hard at all to start making money online in the underground world of [URL=http://www.www.blackhatmoneymaker.com]blackhat ppc[/URL], You are far from alone if you haven’t heard of it before. Blackhat marketing uses alternative or little-understood ways to build an income online.

Anónimo dijo...

http://www.pornvideoonline.info

www.pornvideodownload.info

http://www.pornvideotorrent.info/

www.gaypornonline.info

www.teenpornonline.info

http://www.freepornvideosonline.info

www.bestpornvideo.info

[url=http://www.pornvideoonline.info]Porn video online[/url]
[url=http://www.pornvideodownload.info]Porn video download[/url]
[url=http://www.pornvideotorrent.info]Porn video torrent[/url]
[url=http://www.gaypornonline.info]Gay porn online[/url]
[url=http://www.teenpornonline.info]Teen porn online[/url]
[url=http://www.freepornvideosonline.info]Free porn videos online[/url]
[url=http://www.bestpornvideo.info]Best porn video[/url]

Anónimo dijo...

make money online www.333eur.com

Anónimo dijo...

resource for [b]download software for windows[/b] is available here:

download software for windows
[url=http://www.downloadsoftwareforwindows]download software for windows[/url]

[url=http://www.downloadsoftwareforwindows/products/download-dvd-to-iphone-converter/productpage.php]download dvd to iphone converter[/url]

download file and data destroyer

Anónimo dijo...

url for [b]buy software for windows[/b] are available here:

buy software for windows
[url=http://www.buysoftwareforwindows.com]buy software for windows[/url]

[url=http://www.buysoftwareforwindows.com/products/buy-watermark-studio/productpage.php]buy watermark studio[/url]

buy screensaver

Anónimo dijo...

address for [b]software downloads[/b] are available at:

Windows YouTube downloader
[url=http://www.1800soft.com]Windows YouTube downloader[/url]

betting software
[url=http://www.betextremesoft.com]betting software[/url]

buy software for windows
[url=http://www.buysoftwareforwindows.com]buy software for windows[/url]

download software for windows
[url=http://www.downloadsoftwareforwindows.com]download software for windows[/url]

Download Youtube Videos
[url=http://www.downloadyoutubevideos.co.uk]Download Youtube Videos[/url]

FLV to AVI converter
[url=http://www.flvtoavi.co.uk]FLV to AVI[/url]

DVD ripper
[url=http://www.flvtodvd.com]DVD ripper[/url]

Video converter
[url=http://www.hollydollyvideo.com]Video converter[/url]

Home video converter software
[url=http://www.homevideopage.com]Home video software[/url]

Poker software
[url=http://www.pokerwinningvideo.com]Poker video software[/url]

Shark Video Downloader
[url=http://www.sharkvideopage.com]Shark Video Downloader software[/url]

Simplest YouTube Internet Video Downloader
[url=http://www.simplestutils.com]Watermark Software[/url]

Popular screensavers
[url=http://www.popularscreensaverpage.com]Popular Screensaver[/url]

Hyper YouTube Magic Tool XXX
[url=http://www.andromedaapps.com]Hyper YouTube Magic Tool XXX[/url]

Free FLV converter
[url=http://www.cassiopeiasoft.com]Free FLV converter[/url]

Working YouTube downloader
[url=http://www.pegasusapps.com]Working YouTube downloader[/url]

Anónimo dijo...

Bonjour,
je suis nouveau ici j'aime vous lire ;)
je voulais vous remercier pour votre super site internet !
Bonne continuation
----
Nicolaseo, Rien de mieux que le referencement naturel.

Anónimo dijo...

1. SEO consulting takes the burden off your shoulders and lets you relax and do the work you want to
do while allowing the expertise of the SEO consultant to work for you, and we all know the best way to run a business
is with maximum results for minimum stress. The tools
include efficient internet marketing, proper usage of keywords, flawless content and creating social media buttons.
SEO (search engine optimization) and keyword density are terms that scare many a
writer who want to write for the internet. A dedicated SEO
expert will devote all the attention and effort in enhancing the visibility of
your website or business in the online world.
Search engines are getting smarter at detecting sites that are spamming
keywords or made solely for the purpose of advertising.
Since keyword analysis is needed for both SEO (search engine optimization) and SEM,
we often confuse using these terms. Lastly, make sure that you have a reliable work-at-home office.
Moreover, some companies are not able to get the desired results
and their techniques might even have bad effects
on the business's website. People these days use the Internet for a varied purpose. Search engine optimization is necessary for online businesses because it lets your website get found. ), watching movie trailers or other people's funny animal videos.

' Every page should be optimized with additional keywords. An SEO strategy should combine a number of elements that work together to get results for you. For this reason, having mentions from these sites have increasingly become a more valuable asset for your internet marketing. A well-formed internal linking structure and good sitemap can ensure all pages of a website being indexed by a search engine. Online Advertising and SEO Marketing. But be aware of the traffic issue. What is the magic formula. Never post a half edited article, and never settle for less than your best.

Here is my page sswlink.spb.ru

Anónimo dijo...

I pay a visit daily a few blogs and sites to read articles or reviews, except this weblog provides quality based articles.



my weblog :: video downloader
my website :: youtube downloader online

Anónimo dijo...

Tomb Raider, Mega Moolah, Mermaid's Millions, and Blackjack are some of the new Android game apps that have been released from Microgaming's
partner, Spin 3. Each program will have
a box with a checkmark, find the programs you'd like to uninstall and uncheck that box. In our next article, we'll be tackling using
SNES4i - Phone to do exactly that - play those old favorites, like Chono
Trigger, Super Ghouls and Ghosts, or even Super Mario Bros 3.



Feel free to surf to my homepage: spiele spielen

Anónimo dijo...

Ι'm not sure exactly why but this web site is loading very slow for me. Is anyone else having this problem or is it a problem on my end? I'll check bаck
latеr on and ѕee іf thе pгoblеm ѕtill exists.


Τake a loοk at mу blοg ... click the up coming web page

Anónimo dijo...

Wow, that's what I was looking for, what a material! existing here at this blog, thanks admin of this web site.

Feel free to surf to my page - youtube downloader online

Anónimo dijo...

Hi! I could haѵe ѕwοrn I've been to this blog before but after reading through some of the post I realized it's neω to me.
Αnуωays, I'm definitely happy I found it and I'll be bookmarking and сheсκіng bаck frequentlу!


Αlsο visit mу weblog ... radio online

Anónimo dijo...

tum cellulite including upper berth stomach cellulite is hard to remove and it Yoga form Mondays ahead run, or supersede the donuts with
a luscious yoghourt parfait with supernumerary berries.


My website: anti cellulite exercises

Anónimo dijo...

While it is one thing to have a social media profile on an online community like Deviant -
ART, it is a whole other thing entirely to have fitted it with
an effective SEO strategy. The objective is to arrange your passions as carefully as possible with
your online promotion company. The more doors you have the more chances of people finding it.
This gives your name higher credibility and
better search engine rank. Thus, in minimum cost, you get an opportunity to increase
your site ranking on Search Engine Result Page (SERP).
Search engines are getting smarter at detecting sites that are spamming keywords or made solely
for the purpose of advertising. The tips are as follows:-.

Having realized that it is practically not possible to combat with SEO Next
in terms of services and offerings at this point of time, rivals have started thinking of an easier alternative of being successful in their mission.
Make buying easy for the customer and they will return often.
Numerous SEO services over competitive price for outsourcing your site online, but, would it be best to hire the locals if the nature
of your business limits to your local as well.

They want to know things about how to create effective
copy, general marketing tips and maybe even stuff about social media.

If your website deals with certain products or services,
then conduct a proper research on these and then form your SEO content.
Effective SEO techniques for Bloggers aren't any different. It's more control than you get In many backlinks and every element of these
controls allow you to link a bit more than he would be out of control.
Once you find the right and affordable SEO Company, it is
essential to talk about your business objectives, target customers and future
goals with the professionals to help them develop their strategies accordingly.
Originally posted at: digitalmoz. Many organizations try to secure you into extremely
lengthy agreements to assurance transaction even if they aren't able to provide outcomes. When a person enters a keyword into the search box of a particular search engine such as Google, there will be scores of results showing out which are a result of a search engine algorithm devised by that particular search engine. And make the work flow smoothly, using good grammar at all times. com is one of the premier portals on the World Wide Web which has been formulated with the intention of providing SEO Hosting options for webmasters around the world who seek a way to ensure that their websites reach the top ranks of all major search engines.

Look at my homepage; http://info.wgbh.org

Anónimo dijo...

With dozenѕ οf radio aрps fоr i - Phonе available in i - Tunes, there is an app fоr eνery catеgory of music lover to loνe.

(Check οut the article: What's Really Out There in the Night Sky to see how some celestial objects appear at different EM frequencies. These include the artist-branded music channels such as The Grateful Dead Channel, Eminem's
Shаԁe 45, Jimmy Buffett's Radio Margaritaville; there is even the classical music Metropolitan Opera Radio channel.

Also visit my site :: kostenlos spielen ohne anmeldung

Anónimo dijo...

Tag Cloud. If the executives promise high traffic then
understand you are talking with a non-SEO person.

It's a competitive world out there on the world-wide web, but SEO consulting can help you dramatically improve your odds of being found in the din and getting your message across. While you’re at it, remove all or fix 404 errors. Organic SEO uses valid and safe techniques to rank your site for its keyword. This is the best part to ensure complete uniqueness to each of the websites. Some SEO firms focus on content spinning and submitting articles. When SEO services are working for you, you should always be ready to capitalise on innovations and fresh marketing opportunities. Its professionals would do hard work to achieve the high traffic objective and they might taste success in their attempt but they would desist from boasting anything about their success. What are the advantages of article submission. So, most move slowly when deciding on who becomes the company's SEO.

The growth management of small business can be accomplished
with SEO as an integral part of your overall Internet marketing strategy.
Now, if it takes you three years to referrer 3000 members which means that you receive US$3000 per
month. Think wine, and keep the URL intact. Know how to get better rank.

Here are some examples of things that were once good
moves that can now get you into trouble. 4) Managing your online business.
You will not even get to a 1 or 2 until Google has fully crawled your website or
blog enough to give it a ranking. The internet has become
an integral part of our lives that according to the latest statistics, almost 1 billion
Americans access the internet. SEO requires understanding of various algorithms.


Here is my web blog :: http://www.fickelab.southsidemasters.org/100_Marathon/w/index.php?title=User:RaquelCot

Anónimo dijo...

What's up, this weekend is good in favor of me, since this time i am reading this wonderful informative piece of writing here at my residence.

My web-site - online radio

Anónimo dijo...

Link exchangе is nоthing else however іt is just placіng the other persоn's blog link on your page at appropriate place and other person will also do similar for you.

Also visit my web page: russisches Radio

Anónimo dijo...

Link eхchange is nοthing else hоwеver it is just placing the οther perѕon's blog link on your page at appropriate place and other person will also do similar for you.

Feel free to surf to my web site ... russisches Radio
Also see my web site: gratis spiele

Anónimo dijo...

Tomb Raider, Mega Moolah, Mermaid's Millions, and Blackjack are some of the new Android game apps that have been released from Microgaming's partner, Spin
3. Naturally the ideal situation is to be able to lose weight really fast
with a little amount of discomfort. The player guides Phen through 10 levels of dungeon gameplay, finding a whole host of weapons and other items as well.


My site ... online radio
my web site - video downloader

Anónimo dijo...

Tennis balls, wiffle balls, ping pong balls, and golf balls can
also be used. Real game, real people, real thrill and of course real money; is all about online gaming, the
perfect place to fulfill your desire to be a multi millionaire.
The player guides Phen through 10 levels of dungeon gameplay, finding a whole host of weapons and other items as well.


Also visit my homepage ... kostenlos spielen ohne anmeldung

Anónimo dijo...

The particular electronic cigarette ego basic starter kit is fantastic for new users.
However, it is still possible to insect the terminals and make sure there is no corrosion.
Both Intel and AMD contain information built in the processor to allow the processor to be used efficiently with mobile computing saving on
battery life while giving the best performance.


Also visit my page ... internet radio

Anónimo dijo...

Hold down an app for a second, and start turning off all the apps that you aren't using by pressing the "minus" button. If you don't want to use Safari to navigate to pages, zoom in, and read articles, Byline
may be just the app for you. Although, sound card is integrated device,
it functions similar to brightness of the screen when talking about
power consumption.

Feel free to visit my web site - youtube videos downloaden
My web page :: onlineradio

Anónimo dijo...

You could experience natural disasters like cyclone, tornadoes, earthquakes, and fire.
When children fit these fun video game titles into actions require
time to view those facial seems to be and human body expressions.

The fragmentation from the system registry results in bad functionality in not simply gaming; but also in common operations of the computer.


my blog :: kostenlos spiele spielen

Anónimo dijo...

Your current article features established necessary tο me pеrѕonally.
It’s quite helpful and you really are certaіnlу extrеmely well-informed in thiѕ aгeа.
You hаѵe gоt poppeԁ my ρeгsοnal eye
tο vaгying vіews on this kind of subject matter with intriguіng anԁ strоng cоntеnt material.
Here is my webpage : viagra

Anónimo dijo...

wonderful points altogether, you simply received a new reader.
What might you suggest in regards to your publish that you made some days in the past?
Any positive?

Also visit my web-site: smart circle directv reviews

Anónimo dijo...

It is also reportedly prevents such maladies as osteoporosis, cardiovascular disease, high
blood pressure, lower plasma insulin, and do not promote fat storage;
eat enough - and often enough - to sate your hunger. If this is not to
say that most primitive humans simply didn't eat it.

my site :: paleo beginner

Anónimo dijo...

This website was... how do you say it? Relevant!
! Finally I've found something that helped me. Many thanks!

My site - appliance repair Houston cost

Anónimo dijo...

The beauty of this style in line with the logic of
the cayenne pepper diet allow for just that. Diabetologia 1994; 37:1025 -1035.
The blessings of the cayenne pepper diet diet.
- Cook 30 to 35 percent protein, 22 to 40 percent carbohydrate and 28
to 47 percent fat. If you crack your neck to relieve pain, you aren't alone. Wolf recommends including healthy fats at each meals.

my website :: paleo diet for women

Anónimo dijo...

Hi! This is my first visit to your blog! We are a team of volunteers and
starting a new initiative in a community in the same niche.
Your blog provided us useful information to work on.
You have done a outstanding job!

My web blog: appliance repair Brandon

Anónimo dijo...

If you are concerned with anyone in your home, provide more engaging alternatives than tv and black ops ps3 maps,
everyone will reap rewards. Having a super cheap throwable repositionable robot that can detect certain types of information is unparalleled.
Just like movies, Black Ops Ps3 Maps come with a virtual teacher that interacts with you, it may not happen right
away. black ops ps3 maps put players into places that they would not actually be avle
to go to the local dance center.

Feel free to surf to my page: cod black ops Map Pack 1